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About Pepe
Disclosures
Pepe risk
This material is for informational purposes only and is not exhaustive of all risks associated with trading Pepe. All crypto assets are risky, there are general risks in investing in Pepe. These include volatility risk, liquidity risk, demand risk, forking risk, cryptography risk, regulatory risk, concentration risk & cyber security risk. This is not intended to provide (i) investment advice or an investment recommendation; (ii) an offer or solicitation to buy, sell, or hold crypto assets; or (iii) financial, accounting, legal or tax advice. Profits may be subject to capital gains tax. You should carefully consider whether trading or holding crypto assets is suitable for you in light of your financial situation. Please review the Risk Summary for additional information.
Investment Risk
The performance of most crypto assets can be highly volatile, with their value dropping as quickly as it can rise. You should be prepared to lose all the money you invest in crypto assets.
Lack of Protections
Crypto assets are largely unregulated and neither the Financial Services Compensation Scheme (FSCS) nor the Financial Ombudsman Service (FOS) will protect you in the event something goes wrong with your crypto asset investments.
Liquidity Risk
There is no guarantee that investments in crypto assets can be easily sold at any given time.
Complexity
Investments in crypto assets can be complex, making it difficult to understand the risks associated with the investment. You should do your own research before investing. If something sounds too good to be true, it probably is.
Concentration Risk
Don't put all your eggs in one basket. Putting all your money into a single type of investment is risky. Spreading your money across different investments makes you less dependent on anyone to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments.
Five questions to ask yourself
- Am I comfortable with the level of risk? Can I afford to lose my money?
- Do I understand the investment and could I get my money out easily?
- Are my investments regulated?
- Am I protected if the investment provider or my adviser goes out of business?
- Should I get financial advice?
Meme coins
Meme Coins are crypto assets whose value is driven by community sentiment and online trends. Risks linked to Meme coins include:
Market Risk
Cryptocurrency markets are known for their extreme price volatility, with values often experiencing rapid and unpredictable fluctuations.
Market Sentiment Risk
Cryptocurrency prices can be heavily influenced by market sentiment, news, and social media. FUD (fear, uncertainty, doubt) and FOMO (fear of missing out) can drive irrational price movements and create reputational risk.
Market Manipulation Risk
Due to the technological complexity, low volumes and the decentralised nature of cryptocurrencies, there is a risk of market manipulation by some market participants who can influence prices.
Enterprise Risk
There may be a lack of transparency in the construct of certain tokens or no audits performed on any part of the enterprise. Collateral pools, assets or proof of reserves may be opaque or unverifiable. Audit statements could be unreliable if from an untrusted source.
Model of Operation Risk
Cryptocurrencies may use intricate networks or business models that are not fully comprehensible to token holders, resulting in misinformed decisions.
Transparency Risk
Decentralized crypto projects can have founders / foundation / developers who may exert undue influence on the project outcome. These founders / foundation / developers may be anonymous which can lead to an increase in enterprise risk. Disagreements within the Founders / Foundation / Community can lead to events such as forks or dilution which could lead to diminishing the value of previously established assets. Network validators may prioritize their own interests, which may not always align with the overall health or decentralization of the network.
Pepe’s price performance
Pepe in the news
The drop in PEPE's value was part of a wider crypto market drawdown, with the CoinDesk 20 index losing 1.8% of its value, and memecoins being especially hard hit.
The CoinDesk Memecoin Index (CDMEME) rose more than 11% in the week, outperforming bitcoin’s 1.4% move.
Network activity has declined, with daily active addresses dropping to fewer than 3,000, and technical analysis suggesting a possible 15% drop.
Despite the sell-off, PEPE rebounded sharply from it's session lows, with sustained buying interest and growing whale holdings.
Pepe on socials
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Disclaimer
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